What Rivalwake does.

What we watch

• Competitor websites and product pages
• Online shops, price lists, promotion pages
• Social media: Facebook, Instagram, TikTok, YouTube, LinkedIn
• Ad libraries: Meta Ad Library, Google Ads Transparency Center
• Newsletters: campaign e-mails collected through subscriptions
• News sites, trade press, PR coverage
• Blogs, forums, opinions and reviews
• Job ads as an early signalmodule
• App Store and Google Play reviewsmodule
• Offline: TV, radio, out-of-home, printmodulepartner
• Your own file uploads: any document can enter the analysis

How we collect

• Scheduled, automatic collection, aligned to the reporting cycle
• Every state is stored as a version, so the timeline is complete looking backwards too
• Backfill at launch wherever the source is publicly availablemodule
• Source set extended along the way, adding a new competitor or market
• Several countries and several languages inside one account
• Fault tolerance: if a source is temporarily unreachable, the system retries and flags the gap

What we notice

• A new product appearing and a product being discontinued
• Price moves, promotions starting and ending
• Changes to the ingredient list and the product description
• Changes to packaging and pack size
• Changes to on-pack and on-page claims, for example health or origin wording
• A new campaign starting, a message shift inside a running campaign
• New ad creatives and ad run periods
• Structural website changes: a new subpage, a subpage that disappeared
• Only an actual change moves on to processing; an unchanged state does not

What the system recognises

• Brand, product and category recognition in the text
• Topic and message recognition, campaign themes grouped together
• Sentiment, meaning the tone of each mention
• Share of Voice: market loudness by brand and by channel
• Posting activity by time of day and by day
• Campaign arcs connected: ad, post, newsletter and press in one sequence of events
• How price and communication move together
• Outliers and unusual patterns flagged
• Confidence marking: you can see which findings a human checked

What you get in hand

• An AI-written Executive Summary at the end of the cycle, after an agency review
• The reporting rhythm set to your decisions: weekly, fortnightly, monthly or tied to a campaign
• What it should highlight: you set the focus
• A source and a date next to every finding
• Absolute dates and a “data as of this point in time” stamp on every report
• Every figure can be recalculated from what the report itself shows
• The report in Hungarian or another language, as agreed
• Evidence pack: time-stamped screenshot, archived page and source linkmodule
• Export: PDF, XLSX, PNG
• An executive version and a detailed version from the same data

Any two periods, side by side

• Any two periods can be compared, not only the last thirty days
• Year against year, quarter against quarter, season against season
• The state before and after a campaign on the same metric
• Share of Voice, post count, ad count, new products and price moves per period
• Historical state: you can see how a product page looked at an earlier point in time
• Every figure carries its comparison period, not only today's value

The dashboard

• The full timeline: what happened when, brand by brand
• Product and price view, state by state
• Share of Voice and ad split charts
• Posting heatmap
• A searchable archive across everything collected
• Filtering by brand, channel, period and topic
• Several users inside your company, each with their own login
• Notes and flags for the team
• Saving and sharing views
• The report arrives both in the interface and by e-mail, so the essentials need no login

When waiting for the report is not worth it

• An alert on a defined event: a price move, a new product, a new campaign
• Thresholds: you decide what is worth being told about
• Spikes in activity flagged
• A phone call on a crisis signal, not only an e-mail
• Alerts by e-mail, and on other channels on requestmodule

What sits beyond the system

• A category review before launch: who and what is worth watching
• Setup and maintenance are our job, not yours
• A dedicated contact
• Ask a question: a human analyst answers one specific question in the next report
• A quarterly competitor summary in presentation formmodule
• User onboarding for the interface
• A monthly fee independent of volume: a sudden surge in mentions does not cost extra
• Scope extended at any time, with a new brand, market or channel

What we safeguard

• Publicly available content only
• We collect nothing from closed groups or private messages
• Every finding is traceable to the original source
• The collected material stays in your account and no other client sees it
• Contractual confidentiality